Retailer Mobile App for Order Management & Tracking

Key Challenges

Manual & Fragmented Orders

Retailers relied on phone calls, emails, and in-person visits to place orders with Finolex’s sales and distribution teams. This manual process was slow, error-prone, and inconsistent across regions, leading to order inaccuracies and fulfillment delays.

Limited Visibility

Once an order was placed, retailers had no way to track its status through processing, dispatch, and delivery. The lack of real-time visibility led to frequent follow-up calls to sales representatives and distribution teams, consuming time on both sides.

Low Digital Engagement

Without a digital platform, Finolex had limited channels for engaging with its retailer network beyond transactional interactions. Product updates, promotional offers, and policy changes were communicated through sales representatives, resulting in inconsistent and delayed information flow.

Operational Inefficiencies

The manual order process created bottlenecks in Finolex’s distribution operations. Sales teams spent significant time on order entry and status inquiries instead of focusing on relationship building and business development. Back-office teams processed orders from multiple channels with no standardized workflow.

Our Approach

Kansoft built a mobile-first solution designed for Finolex’s distributed retailer network:

• Retailer Journey Mapping — Conducted research with retailers across regions to understand their ordering patterns, pain points, and technology comfort levels, ensuring the app design matched real-world usage scenarios.
• Mobile-First UX Design — Designed an intuitive mobile experience optimized for field usage, with simplified navigation, quick order flows, and offline-friendly capabilities for areas with intermittent connectivity.
• API Integration Architecture — Built a robust RESTful API integration layer connecting the mobile app to Finolex’s existing backend systems including ERP, inventory management, and distribution platforms.
• Pilot & Iterate — Rolled out with a pilot group of retailers, gathered feedback on usability and feature priorities, and iterated the app based on real-world usage data before broader deployment.

Solutions Delivered

Retailer Mobile App

Built a cross-platform React Native mobile application that serves as the primary digital channel between Finolex and its retailer network. The app provides a modern, branded experience that simplifies every aspect of the retailer-manufacturer relationship.

Order Placement & Management

Enabled retailers to browse product catalogs, check availability, place orders, and modify existing orders directly from their mobile devices. The ordering flow is streamlined with saved preferences, order templates for repeat purchases, and real-time pricing and availability information.

Real-Time Order Tracking

Built end-to-end order lifecycle visibility from placement through processing, dispatch, and delivery confirmation. Retailers receive push notifications at each stage change, and can view detailed status information including expected delivery dates and shipment details.

Retailer Dashboard

Provided retailers with a personalized dashboard showing order history, pending orders, payment information, and account summaries. The dashboard also surfaces product updates, promotional offers, and policy communications from Finolex, creating a persistent engagement channel.

Seamless Backend Integration

Connected the mobile app to Finolex’s existing enterprise systems through a RESTful API layer. Orders placed through the app flow directly into the ERP and distribution systems, eliminating manual data entry and ensuring real-time synchronization of inventory, pricing, and order status.

Key Integrations

• ERP System — Bidirectional integration for order processing, inventory availability, pricing, and payment reconciliation.
• Distribution & Logistics — Connected to dispatch and delivery tracking systems for real-time shipment status updates and delivery confirmations.
• Product Catalog — Synchronized product information, pricing, and availability from Finolex’s product management systems.
• Push Notifications — Integrated notification service for order status updates, promotional communications, and important announcements.

Business Impact

• Mobile-first retailer experience replacing manual phone and email ordering with a digital platform that is accessible anytime, anywhere, from a familiar mobile device.
• 40% faster order processing through direct digital order submission that eliminates manual data entry, reduces errors, and flows directly into backend systems.
• 3x increase in digital adoption across the retailer network, with growing usage driven by the convenience of mobile ordering and real-time tracking capabilities.
• Enhanced visibility across the entire order lifecycle for both retailers and Finolex’s distribution teams, reducing follow-up inquiries and improving planning accuracy.
• Stronger retailer engagement through a persistent digital channel that supports not only transactions but also communication, product updates, and promotional offers.

Why Kansoft

• Mobile App Engineering — Extensive experience building cross-platform React Native applications for distributed field networks with varying technical environments.
• Manufacturing & Distribution — Understanding of manufacturer-retailer dynamics, order management workflows, and distribution channel challenges specific to the manufacturing sector.
• Enterprise Integration — Proven capability to build robust API integration layers connecting mobile apps to complex backend enterprise systems including ERP and distribution platforms.
• User-Centric Design — Focus on building intuitive mobile experiences for non-technical field users, with research-driven design decisions and iterative refinement based on real-world feedback.
• Scalable Rollout — Experience managing phased deployments across large, distributed user bases with pilot programs, feedback loops, and progressive feature rollouts.